According to the video, _ is unplanned buying with little investigation of alternative stores, brands, or prices, whereas, _ is the process of considering alternative stores, brands, and prices.A. Comparison shopping; impulse buying.B. Impulse buying, comparison shopping.C. Influenced buying; substitute shopping.D. Substitute shopping; influenced buying.E. Influenced buying; opportunity shopping.

Question

03-03-2020
Business

contestada

According to the video, _ is unplanned buying with little investigation of alternative stores, brands, or prices, whereas, _ is the process of considering alternative stores, brands, and prices.A. Comparison shopping; impulse buying.B. Impulse buying, comparison shopping.C. Influenced buying; substitute shopping.D. Substitute shopping; influenced buying.E. Influenced buying; opportunity shopping.

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monica789412 monica789412 · Answer 1 · 2020-03-11T10:49:15+01:00

According to the video, Impulsive Buying is unplanned buying with little investigation of alternative stores, brands, or prices, whereas, Comparison shopping is the process of considering alternative stores, brands, and prices.

Explanation:

Impulsive buying refer to the phenomenon of buying something without any plan.
It is just like you went to a shop you liked something and you bought it.
Few example of impulsive buying are-buying chocolates,a scarf,a painting or even a furniture.
Impulse buying is also termed as Pleasure buying.

Comparison shopping refers to the process of buying a product after comparing the price,brand with that of the other similar product in the market.