Given:
Old Price of book =P100
Let X= Change in quantity
Let Y= Change in Price (10%)
The formula for price elasticity is:
Price Elasticity = (% Change in Quantity) / (% Change in Price)
.50=X/Y
-.50=X/(10)
x/10=.50
X=.50(10)
X=5
Let Z=New Quantity Demanded
Z=100+.05(100)
Z=100+5
Z=105
Let A=New price
A= 100+.10(100)
A=100+10
A=110
New Total revenue =Z(A)
=105*110
=11,550