contestada

​______ consists of arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
a. mass marketing
b. positioning
c. differentiation
d. market segmentation
e. market targeting

Respuesta :

B. Positioning consists of arranging for a market offering to occupy a definite, distinctive, and desirable place relative to competing for products in the minds of target consumers.

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