As for this problem, the most probable and the most likely answer to this problem, while taking into consideration the options presented, is effects.
WordArt is there to be of use during presentations, during discussions, and other things. On the other hand, as the technological advancement takes leaps and bounds going forward, this utility seems to be underused and isn't expected to give a more impact to the reader or to the recipient of such document that contains it. This is typically used for people that aren't too familiar yet, as to how to utilize other programs to enhance their documents and files.
