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Using an undifferentiated marketing strategy a firm might decide to ignore market segment differences.
In undifferentiated marketing, also known as mass-marketing, markets focus on serving the majority of customers and what they like verse a smaller group and what's different.
In undifferentiated marketing, also known as mass-marketing, markets focus on serving the majority of customers and what they like verse a smaller group and what's different.
Using an "undifferentiated" marketing strategy, a firm might decide to ignore market segment differences
The undifferentiated marketing strategy centers around a whole target showcase instead of a portion of it. This methodology utilizes a solitary showcasing blend - one item, one value, one position and a solitary limited time exertion - to achieve the most extreme number of buyers in that objective market. "Advertising," by William M. Pride and O. C. Ferrell, gives wares says sugar and salt are precedents of items that may be advertised adequately through an undifferentiated methodology, the same number of purchasers in the general market have comparable requirements for the items. Pride and Ferrell note, in any case, that accomplishment with undifferentiated promoting likewise relies upon the advertiser having the assets and abilities important to contact an extensive group of onlookers.
