There are different ways to enhance perception of value. When using add-on's to enhance perception of value, it is important that the add-on be something fairly expensive is a False statement.
There are different ways marketers do increase the value perception. One way it is done is to increase the perceived value is advertising.
For one to be able too influence value perceptions, companies often try to send messages that research shows should bring about the desired sense of value with customers.
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