Given that gabby is looking for a budget-priced flight home for the holidays, she will need to find out what various options exist to fill her need. gabby visits the websites of airlines she's had personal experience with and asks her friends for their opinion. gabby is in which phase of the consumer decision process

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03-11-2017
Business

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Given that gabby is looking for a budget-priced flight home for the holidays, she will need to find out what various options exist to fill her need. gabby visits the websites of airlines she's had personal experience with and asks her friends for their opinion. gabby is in which phase of the consumer decision process

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Erudite1 Erudite1 · Answer 1 · 2017-11-15T23:10:35+01:00

Gabby is in the stage of INFORMATION SEARCH of the consumer decision process.
Consumer decision process is the decision making process that is used by the consumers to make market transactions before, during and after the purchase of a good or service. Consumer decision process is divided into 5 stages, which are: problem identification, information search, evaluation of alternatives, purchase decisions and post purchase decisions.