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The theory of planned behavior posits that behavior is a function of attitudes, subjective norms, behavioral intentions, and the
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The theory of planned behavior posits that behavior is a function of attitudes, subjective norms, behavioral intentions, and the perceived behavioral control.

The basic constructs in this theory can be summarized as:

  • beliefs,
  • attitudes,
  • intentions, and
  • behaviors.

This theory was posited by Ajzen and Fishbein. According to the theory, the performance of a particular behavior is due to the intent of the person to carry on with that behavior.

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