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Describe an advertisement you've seen that uses a desire based marketing message. What desire does this ad appeal to? (2-4 sentences.) TIP: This can be any type of ad, such as a TV commercial, a radio ad, a magazine ad, a billboard, an Internet ad, or another type of ad.

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theallmightyhelper

1.I once saw an advertisement for a weight loss supplement. The persons in the ad seemed to change significantly after using the product. Apart from their appearance, everything seemed to be going better for them.

Desired based marketing messages hope to give their target consumer the desire to enter a store and purchase an item. An example of a desire based marketing strategy is sales or low product pricing. Consumers always want the best deal, although price may not be the main factor for all consumers, it is a large factor in deciding what products to purchase. When a store is advertising for a sale, they are building and bringing to light a desire a consumer has to save money on an item.

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