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Whenever repetition is used, it is used to bring attention to the main point, and to make it more memorable in the listener's minds. This makes you remember this phrase more, and makes you more likely to agree with it.
Martin Luther King Jr. uses the phrase "Let freedom ring" at the beginning of the sentences in the last two paragraphs of his iconic speech "I Have A Dream".
This repetition is an example of anaphora, which is a commonly used rhetorical device. The phrase appears 11 times in the last two paragraphs of the speech.
The effect that repetition creates can be understood below:
• When a word or phrase is used repeatedly, it creates an everlasting effect in the mind of the listeners.
• It is used to bring attention to a main point in the speech and it also helps in making it memorable in the minds of the listeners.
• People are more likely to remember it and maybe agree to it when it is embedded in their minds.
• It creates a deeper impact and also helps to build towards an exciting conclusion.
For example:
He also uses the phrase "I have a dream" in this speech many times and now that speech is remembered by that phrase itself and people can easily understand the reference whenever this phrase is used somewhere.
This repetition is used to get those words in the front and center of everyone’s mind and increases the effect that it has on the listeners.
Learn more about "I Have a Dream" here:
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