Respuesta :
Because it directly affects the production of overall revenue, price is a crucial component of the marketing mix. The correct answer is option (b).
What is Revenue?
The entire money derived from the sale of products or services pertaining to a business's core operations is referred to as revenue. Because it appears at the top of the income statement, revenue, which is also known as gross sales, is sometimes referred to as the "top line."
The amount of money produced via routine company operations is known as revenue and is calculated by dividing the average sales price by the number of units sold activities. The top line (or gross income) number is what is used to calculate net income by deducting costs. Sales are another name for revenue in the income statement. While profit or profit includes the costs incurred in generating revenue and reports net (not gross) results, revenue simply refers to the revenues from sales.
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The full question is,
Price is a key element in the marketing mix because it relates directly to the generation of total _____.
a. elasticity of demand
b. revenue
c. market share
d. profits
e. price competition
