Respuesta :
The goal of rolex is to showcase its company image , this is an example of institutional advertising.
What is institutional advertising?
Institutional advertising can be described as promotional activities aimed at enhancing brand reputation, building a positive brand image, or encouraging support for a particular brand or organization. Institutional advertising is a strategy to promote an organization and all of its products. Sometimes referred to as corporate advertising, this strategy typically focuses on increasing the overall exposure of a company's brand, image and core message.
What are the goals of agency advertising?
Agency advertising focuses on promoting a company's image in order to improve its reputation with its customer base. The primary purpose of institutional advertising is not to drive sales, but to create and disseminate a positive image and generate goodwill for the company and industry.
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