Proactive service desk is kind of service desks that recognize information as a resource and try to prevent incidents and prepare for the future. A service desk is the main contact point between users/service providers, handling issues, refunds, and more.
Proactive customer service refers to send what customers require before they know they need it. It's going one step more away than what the customer would expect, solving help, advice, or education to assist customers before they create a request or complain. Service desk refers to the particular point of contact between the service provider and the users. A kind of service desk manages incidents and service requests, and also handles communication with the users.
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