According to the societal marketing concept, an organization exists not only to satisfy customer wants and needs but also to preserve or enhance individuals’ and the community’s long-term best interests.
The idea of the societal marketing concept is that the organizations ought to satisfy the necessities and needs of customers, yet this target ought to be lined up with the long-term best interests of the community.
Societal marketing concept concept holds that the marketing strategy of any organization should include both the individual and community’s best interests at heart. It should focus on presenting and maintaining a good image for the organization while earnestly focusing on their social responsibilities.
The main points of societal marketing concept are:
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