bcd sportswear has introduced initiatives to attract millennial shoppers, who typically avoid department stores. these include themed pop-up shops, shop-in shops featuring new fashion designers, and concept shops

A market-oriented organization takes a customer-centered approach, which means that the consumer base's most pressing concerns, immediate needs, and personal preferences must be researched.
The strategy must be centered on the consumer base's values, culture, and other behavioral characteristics.
Amazon is an example of a market-driven organization.
It has consistently added processes and features that clearly address consumer concerns and desires as it has grown and developed.
Many consumers, particularly city dwellers, are concerned about having packages delivered when they are not at home.

So, in the given situation BCD sportswear company is an example of a market-oriented organization that recognizes that different customers want different benefits.

Therefore, this is the example of (B) a market-oriented organization that recognizes that different customers want different benefits.

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The complete question is given below:

BCD Sportswear has introduced initiatives to attract millennial shoppers, who typically avoid department stores. These include themed pop-up shops, shop-in-shops featuring new fashion designers, and concept shops.

This is the example of _______.

a. a market-oriented organization targets its products at "everybody"

b. a market-oriented organization recognizes that different customers want different benefits

c. most people are not attracted to an average product marketed to the average customer

d. a sales-oriented organization carefully divides the market into groups of people who are similar