The mission statement could have focused on affordable furniture (product-oriented), but instead, it focuses on making life better for its customers. this example shows that market-oriented firms shape their mission statement in terms of customer benefits
This refers to the creation of awareness for a product to a customer base to drive them to buy.
Hence, we can see that The mission statement could have focused on affordable furniture (product-oriented), but instead, it focuses on making life better for its customers. this example shows that market-oriented firms shape their mission statement in terms of customer benefits
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