When considering how mobile users will search for business one should focus on shorter keywords and phrases.
Keywords are used in search engine optimisation. Search engine optimisation allows mobile users to have an optimised experience. It takes into consideration the design of the website, structure, speed etc.
Generally, there are four different types of keywords. Their names are commercial, transactional, informational, and navigational. Keywords refer to small phrases or words an individual usually searches for.
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