We can see here that if we assume that Starbucks increased its spending on advertising by 35 percent to increase sales in its current markets. The growth strategy this represents is: (d) Market penetration.
Market penetration actually refers to the success recorded by an organization or company in the selling of their goods and services to a specific market. Sales volume of the existing goods or services is actually used to measure market penetration.
The options that complete the question are:
(a) Market development
(b) Divesting
(c) Diversification
(d) Market penetration
(e) Product development
Thus, if Starbucks was able to increase its spending on advertising by 35 percent in order to increase sales in its current markets, then they had market penetration.
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