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Polaroid’s 3d pen allows users to create 3d models. You can free draw or use the polaroid trace app to trace over stencils and build 3d models. The product is currently sold in the united kingdom and parts of europe. For polaroid, the addition of the 3d pen to the u. S. Market would be viewed as a _______ strategy on product-market matrix.

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For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.

What is a product-market matrix?

This refers to a business map that helps the Product Managers to map the strategic market growth of their products. This Matrix was named after Igor Ansoff, who was a a mathematician and business manager who published an essay outlining the matrix in the Harvard Business Review in 1957.

The 4 strategies of Ansoff Matrix (product-market matrix) includes:

  • market penetration
  • market development
  • product development
  • diversification.

In conclusion, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.

Read more about product-market

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