Visitors can go directly to the advertised website by clicking an ad in a process called click-through.
Click-through is an the act performed by a visitor by clicking on an advertisement or other link to go to another website. Often a user while browsing on the net, in order to know more about a particular topic click-through a particular website link.
The click-through is often the most immediate response to an advertisement, it is not the only interaction. Visitors may choose to type a company’s URL directly into the browser bar, or type the company’s name into a search engine box.
Hence, this process is called click-through.
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