Contrived Observation is term describes when a researcher deliberately intervenes to record reactions.
In contrived observation, subjects are studied in controlled settings (research labs, or example), and know that they're being observed.
In contrived observation research environment is created by the researcher and consumers are observed in the stimulated situation.
Researcher can control all aspects of the environment and data can be collected easier and cheaper.
The advantage of contrived observation is that the researcher does not have to wait for the behavior of interest to occur- he arranges conditions so it is guaranteed to occur. This, it tends to be less time consuming than other observational approaches.
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