A survey can help ensure you understand your audience and have a message they identify with.
Surveys should be worded such that the audience understands what is being asked of them and so respond accurately. The questions should also be brief and concise to allow for them to be read in 10 to 20 seconds.
Surveys should have a word organization such that participants can:
Research who they are and what their needs are using market research. Analyse and break the audience down into groups using audience segmentation. Choose a segment(s) to target that best aligns with the business' product and service offerings.
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