The item which is an example of data collected from market research is insights into potential customers.
Market research is the process of gathering information about your target market and the knowing current state of your industry. Thus, it is the research conducted directly with potential customers.
Interviews are considered to be a common type of primary market research that can be either in-depth or as simple as asking a question. For instance, in an interview in market research is conducted when a business calls a current customer to ask how they are enjoying a product they recently purchased.
Hence, the data collected from market research is insights into potential customers.
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