Respuesta :
The factors that are used in the rule-of-thumb methods to determine the communication budget is "Prior sales and communication activities".
What is rule-of-thumb method?
The rule of thumb would be a cognitive guideline that offers basic guidelines or guidance that is distilled for a certain topic or course of action.
Some characteristics of rule-of-thumb are-
- A general rule of thumb an unofficial practical guidance that offers streamlined rules that generally apply.
- Numerous financial rules of thumb provide advice on how much should be saved, how much should be paid for a home, where and how to invest, and other topics.
- Rules of thumb may not apply to your specific scenario because they not scientific and don't take into consideration the unique circumstances and demands of each individual.
- It is a fundamental principle that provides step-by-step guidelines for carrying out or handling a specific task.
- In contrast to scientific study or a theoretical underpinning, rules of thumb typically emerge through experience and practice.
To know more about rule-of-thumb method, here
https://brainly.com/question/9220387
#SPJ4
