According to your text, sales promotions such as free smples and point-of-purchase displays are designed to build. are called "Short-Term sales."
An property or stock that the seller doesn't own is sold in a short sale. The typical transaction involves an investor selling borrowed securities in expectation of a decrease in price; the seller is then obligated to deliver the same number of shares at a later date. A seller, on the other hand, holds a long position in the stock or asset.
Some characteristics of short term sales are-
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