From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.

Some characteristics of integrated marketing communication are-

The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

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