The distinguishing feature of many firms that pursuing an international strategy is that they are selling a product that serves universal needs, but they do not face significant competitors.
An international strategy is a business strategy which is created by a company to do its business in international markets. Thus, this strategy serves universal needs as they do not face significant competitors.
An international strategy requires analyzing the international market, defining goals, studying resources, understanding market dynamics & develop offerings. Firms pursuing an international strategy are not confronted with pressures to reduce their cost structure.
Hence, the answer is given and explained above.
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