The advantage of option 1 is that there is flexibility of sale and it affords the stockholders liquidity for their cash. The de-merit of going for option 1 is that they may not get value for the shares if after it goes live its value increase.
As already indicated above, the value of the shares grows as the company grows, hence, this becomes a sort of investment for the holders. They can also get premium value for it when the company goes goes public.
However, if the shares does not do well in the stock market, they also have to bear that loss.
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