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A firm has developed a new product that helps sanitize and purify air conditioners. This new product is very dependable and inexpensive. Besides air conditioning, it could also provide an inexpensive option for automobile systems and airplane purification. The firm has hired you as a consultant for the successful national launch of this product. Think about current consumer needs with respect to air purification. Then, do the following: Identify different segments of the market that you feel could benefit from the product Discuss your recommendation on which segments of the market to target first

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The market segment that will benefit more from this innovation are:

  • The young and old individuals who suffer from breathing problems.

What is market segmentation?

Market segmentation refers to the act of categorizing a market into the sections that have needs for a particular product.

For the product that the company has just manufactured, we can see that the segment of society that will benefit more from it are those who have issues with their health.

Asthmatic persons for instance will benefit from having a purifier that can clear the air and make it more conducive for them. So the first target segment is the young and old ones with respiratory issues.

Learn more about market segments here:

https://brainly.com/question/5545577

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