During the Production Oriented Era, manufacturers were concerned with the innovation of products and not with satisfying the needs of individual consumers.
A commercial enterprise-dominated market sustained from the beginning of Capitalism to the mid-1950s, which is referred to as the production-oriented era.
The winning mindset was that a very good excellent product might truly promote itself. This technique labored for plenty of companies for the duration of this Era due to strong demand and restricted delivery of products.
Thus, During the Production Oriented Era, manufacturers were concerned with the innovation of products and not with satisfying the needs of individual consumers.
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