14. All are the reasons for market segmentation except: A. buyers are too numerous B. buyers are too varied in their needs and buying practices C. buyers are too widely scattered by demographics D. capability of companies managerially and financially E. none of the above

Market segmentation refers to process of dividing the broad market into sub groups on the basis of needs, priorities, common interest etc.

The main elements of the market segmentation are demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Market segmentation allows to target the specific audience rather than targeting entire audience.

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14. All are the reasons for market segmentation except: A. buyers are too numerous B. buyers are too varied in their needs and buying practices C. buyers are too widely scattered by demographics D. capability of companies managerially and financially E. none of the above​

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What is market segmentation?

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14. All are the reasons for market segmentation except: A. buyers are too numerous B. buyers are too varied in their needs and buying practices C. buyers are too widely scattered by demographics D. capability of companies managerially and financially E. none of the above