Psychographics is a segmentation method that delves into how consumers actually describe themselves.
Segmentation refers to the division of the market based on the taste and preferences , needs, and desires of the customer. An example of market segmentation is divisions between male, female, and kids segments.
The segmentation splits customers into groups based on their internal traits, such as personality, values, beliefs, lifestyle, attitudes, hobbies, and social class is known as psychographic segmentation.
This segmentation will acquire people with similar tastes in one group which helps to pay more focus on the target audience and helps to attract them with the products and services offered.
This segmentation helps the marketer to capture the market by optimum utilization of resources and time-bound manner. This will also lead to better customer satisfaction.
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