The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a motive.
What is a Motivation?
This refers to the internal or external drive that makes a person to do something, in hopes of a reward or to escape punishment.
Hence, we can see that based on the drive that is inherent in humans to accomplish a task, this leads them to satisfy their unmet needs and this is known as a motive.
Read more about intrinsic motivation here:
https://brainly.com/question/15542056
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