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It is important for brands to participate in social networks as part of the marketing strategy because new ways in which consumers use technology strongly affect how companies market their brands and communicate with customers.​ mass mingling and​ ________ are two trends the marketer needs to consider.

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It is important for brands to participate in social networks as part of the marketing strategy because new ways in which consumers use technology strongly affect how companies market their brands and communicate with customers.​ Mass mingling and "being alone together" are two trends the marketer needs to consider. 

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