My report is on the Coca Cola company.
Coca-Cola began in 1886 when the Atlanta pharmacist, Dr. John S. Pemberton create a distinctive tasting soft drink that could be sold at soda fountains.
By the late 1890s, Coca-Cola was one of America's most popular fountain drinks due to Candler's aggressive marketing of the product. The Coca-Cola Company increased sales by over 4,000 percent between 1890 and 1900.
One of the reasons that Coca Cola brand is so successful is that it has focused on building its brand, instead of its product. It creating an idea of what life with Coke is like rather than its taste.
The reasons for their success in the business world are unique taste, better quality and advertisement. The company handle complaints by lanuching customer service center where the complainants register their complaints and the company will act accordingly.
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