The economic theory the choice of management team at Pass the Ketchup Brands represent is known as internalization theory.
Internalization theory is an economic theory that tends to protect companies' sole rights to their products. The theory gives protection to local industries who aim at having larger market share.
This is because when other companies know the secret or having access to their product make up, such might reduce their market share of that product.
Hence, the economic theory the choice of management team at Pass the Ketchup Brands represent is known as internalization theory.
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