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In the context of a database marketing campaign, _______ tells a business how much it should spend to maintain a relationship.


a. Extraction, transformation, and loading (ETL)

b. Enterprise resource planning (ERP)

c. Customer lifetime value (CLTV)

d. Recency, frequency, and monetary analysis (RFM)

Respuesta :

Tundexi

The Customer lifetime value helps to inform a business on how much it should spend to maintain a relationship in database marketing campaign.

What is a Customer lifetime value?

A customer lifetime value refers to a ratio that tells about the total revenue that a business can reasonably expect from a single customer.

Hence, the customer lifetime value helps the firm to know valuable customers which allows to know who to treat most importantly

Therefore, the Option C is correct

Read more about customer lifetime value

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