Jesus Reyes, a manager at Singular Financial, wants to inspire and motivate his employees by reminding them of Singular's ________, which expresses what the organization wants to become. To that end, Reyes passes out laminated cards printed with its words, so each employee can carry it and refer to it during the workday. He also considered including Singular's ________ on the card, but he decided to make an inspirational poster out of it instead.