An important use of customers' lifetime value data (CLVD) is all of the options. Option A is correct.
Customer lifetime value (CLV) is amongst the most important metrics to measure as a component of a customer experience journey. Customer lifetime value (CLV) is a metric for determining how important a client is to your business, not just for a single transaction, but for the entire relationship.
It's a crucial measure since keeping existing customers costs less than acquiring new ones, thus boosting the quality of your existing customers is a fantastic method to generate growth.
Knowing the Customer lifetime value (CLV) may help organizations establish strategies for:
While keeping profit margins intact.
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