If the price of Honey Bunches of Oats cereal are reduced by 4%, then the short term effects would be:
The long term effects would be:
This refers to the effects which can be seen in a short time period as a result of a particular action.
With this in mind, if the price of a good is reduced by 4%, then on the short term, it would bring more customers but in the longer term, there would be a need to further upscale comparative advantage to keep the customer base.
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