The question is about a statement relating to customer behaviour. The statement can be true or false.
Customers are King. It is rightly said in the marketing term because customer has all the rights to buy or not.
A sales person of marketing expert can only guide a customer about a product but he can not force him to make a buy decision if a customer is not willing to do so.
The process of analyzing customers who have stopped buying to determine why is known as Customer Defection Analysis, not customer behaviour modification.
The given statement is False.
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