Greg is compiling a survey on consumer preferences. In order to achieve the most accurate snapshot of their likes and dislikes, he should follow the 20/20 rule: include at least 20 questions and ask respondents to spend approximately 20 minutes answering the questions. Group startsTrue or False

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03-12-2021
Business

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Greg is compiling a survey on consumer preferences. In order to achieve the most accurate snapshot of their likes and dislikes, he should follow the 20/20 rule: include at least 20 questions and ask respondents to spend approximately 20 minutes answering the questions. Group startsTrue or False

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Tundexi Tundexi · Answer 1 · 2021-12-13T11:25:24+01:00

It is false that the allocation of approximately 20 minutes to answer the questionnaire will allow to achieve the most accurate snapshot of their likes and dislikes on the consumer preferences survey.

The method of data collection used in this case is known as Questionnaire.

The number of minute used by respondent to answer question on the questionnaire does not determine the accuracy of their inputs.

In conclusion, It is false that the allocation of approximately 20 minutes to answer the questionnaire will allow to achieve the most accurate snapshot of their likes and dislikes on the consumer preferences survey.