1) Despite that MNI have been owned by various companies in the last 60 years, it has maintained itself as a separate identity in the market.
- The separate identity held helps to attributed itself to only a small size car market and also differentiated itself in terms of look and style.
- MNI positioned itself as manufacturer of youngster car with a feel of luxury at affordable price and emotional value to the car.
2) Because MINI have maintained its as a separate brand, it has around 5 billion brand equity value.
Read more about brand equity:
brainly.com/question/19081560
