It is true that the deviant consumers include those who consume too much and those who do not consume enough.
Basically, deviance refers to behaviors that violate the social rules and norms.
- The deviant consumers are consumers who exhibits the behaviors that violate the social rules and norms.
- Example of deviant consumers behavior includes shoplifting, price altering, destroying merchandise, damaging merchandise etc
Therefore, It is true that the deviant consumers include those who consume too much and those who do not consume enough.
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