when asked about whether customers influences his designs for automobiles, it has been claimed that henry ford said that if he had asked his customers what they wanted, they would have asked for what?

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03-11-2021
Business

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when asked about whether customers influences his designs for automobiles, it has been claimed that henry ford said that if he had asked his customers what they wanted, they would have asked for what?

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Baraq Baraq · Answer 1 · 2021-11-05T17:04:21+01:00

When asked whether customers influenced his designs for automobiles, Henry Ford said that if he had asked his customers what they wanted, they would have asked for "faster horses."

Henry Ford was a renowned businessman and founder of Ford Motor Company. His company began making cars when horses and carts were the major means of road transportation.

Thus, due to his success in car manufacturing, people ask him whether customers influenced his designs for automobiles.

Henry Ford replied that if he had asked his customers what they wanted, they would have asked for "faster horses."

This line of the quote has become one of the guiding principles in product research.

Hence, in this case, it is concluded that sometimes, consumers' or end-users response is not a yardstick to make the product.

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