Answer:
TRUE
Explanation:
The first-mover advantage is the leverage a company gets to be the first to enter a market with a product and the term "first-mover" does not mean the first company to invent a product.
Being a first-mover is important for strategists to identify the correct marketing mix, so as to be better than their competitors, also it creates a medium to allow strategists to study the market, perfect their products or services before other market entrants.
Since being a first-mover expose the risk of products being improved upon by competitors, strategists should consider how quickly they expect a product or technology to become popular when deciding whether to pursue a first-mover advantage.
