List five pieces of material culture you have with you right now, and explain what these pieces indicate about the tastes, habits, and lifestyles supported by your cultural group. When was the last time you violated a norm? How were you sanctioned? What sorts of sanctions do we impose on those who go against our accepted cultural rules? Make a list of ways in which the media - including advertisements - reach you each day. How many of these media messages represent mainstream Western ideals? What kinds of media messages do not conform to these norms?