Question Workspace Check My Work Rent the Runway Like all entrepreneurs, Jennifer Hyman and Jennifer Fleiss recognized an opportunity they could exploit through technology, but they needed resources, such as capital and knowledge, to enter the market. How did they acquire these resources

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Without capital or knowledge, it is impossible to enter the market. The more important and harder of the two is the capital. In order to get the necessary capital, they can talk to investors, pitch their idea to these investors and convince them to give them money in exchange for a percentage of the company that they want to create. Another way to raise the money would be a fundraiser, by offering the public certain benefits for donating money to your organization. Once the capital is obtained, the knowledge can be easily obtained by hiring professionals with expertise in the market that you want to enter.