Answer:
Option C: Makes the price of a resource reflect not only the marginal private costs but also the marginal social costs of consuming that resource.
Explanation:
Market Failure is simply a scenario where the unseen (invisible) hand leads/influences in such a way that individual decisions do not lead to socially desirable outcomes. The sources of Market Failure are Externalities, Public Goods and Imperfect Information.
Market Incentive Plan is simply a plan thatrequires market participants to show,handle or certify that they have reduced total consumption even if it is not their own consumption and by a specified amount. It is a think cap and trade and a move or way to deal with externalities( the outcome of a decision on a third-party are not considered by the decision maker).