Tetra Pak Ltd. is one of the leading business organization in packaging industry of Pakistan, and is currently assessing the commercial risk of its new project. The project which it currently want to peruse is introduction of new packaging material and system that is more of ecological and environmental friendly. This project would require Tetra Pak ltd. to establish new industrial plant in extension of the existing one, so to produce that new packaging material that could be sold to different industries for their packaging (such as beverages industry). Requirement: Assuming that you are part of project risk management team, how would you assess all of the key operating risk and revenue risk of the project (under commercial risk assessment and management)? As well as how would you assess which of the revenue risk management techniques would be appropriate for this project among offtake contracts, concession agreement, and hedging contract (provide rational for your choice for any one or mix approach for protecting organizational revenue).

The new process implementation will require capital expense. There is high risk that the new packaging is not accepted by the customers. There can be quality check required to ensure that new packaging is not compromising quality of the product. There can be demand decline risk as the new packaging is rejected by the customers then the company can loose large amount of revenue. There will be heavy cost incurred for the extension of existing plant but if the implementation and management is poor then the new packaging will not be up to the mark and this may hit the brand reputation.